Pre-Grant Publication Number: 20080134090
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Prior Art Detail
Summary / Description
| Summary / Description | One of many articles about a company called Spinway which provided advertiser supported free Internet Access. |
Basic Information
| Type of Prior Art | Online Publication |
| URL | http://www.iw.com/magazine.php?... |
| Author/Creator | Elizabeth Gardner |
| Title | Fast Forward |
| Publication Date | November 15, 2000 |
| Publisher | |
| Directions to Document Location | |
| Additional Information | |
Notes / To Do
| Notes | See also [[http://docs.yahoo.com/docs/pr/release554.html]] "Spinway offers advertisers a new approach to online advertising that uniquely targets consumers by demographics, psychographics, geographics, time-of-day and keywords. Spinway's propri |
Excerpt
Excerpt Spinway distributed its software on CD-ROMs at cash registers in its partners’ stores. Spinway pays for the Net infrastructure, customer service, and other costs of providing access, and gets to keep revenue from ads that appear on its control bar. Its partners get a way to build their Net business and to cement their customer relationships.
Seabolt is most proud of Spinway’s latest ad format: full-motion video commercials in the “dead time” during dial-up. Like other ads, the videos download during unused connection time while e-mail is written or Web pages are read. The next time the user starts up the service, the commercial runs. The more often the user signs on, the more often the commercial changes. Pilot advertisers include Kmart, Ford, golf e-retailer Chipshot.com, and the film The Perfect Storm.
One might think the spots would alienate an audience saturated by advertising, but Seabolt says commercials tailored to the user are an improvement on a blank screen.
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Relevance
Claims
1
A method implemented on a computing device with an associated display, the method comprising:
sending identity information to a first server;
receiving information corresponding to a video file from one of the first server and a second server;
scheduling one or more actions at a first time corresponding to first scheduling information, the one or more actions including the action of playing the video file; and
playing the video file.
Relevance
See the quoted article.
See the quoted article.
Claim Chart
All
2
The method of Claim 1 where playing the video file comprises displaying a window on the display and wherein the window contains content corresponding to the video file.
Relevance
See the quoted article.
See the quoted article.
Claim Chart
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3
The method of Claim 2 where the window is provided by a web browser control and playing the video file comprises navigating the web browser control.
Relevance
Videos were played in the proprietary Spinway dialer and web banner application while the user was connecting to the Internet.
Videos were played in the proprietary Spinway dialer and web banner application while the user was connecting to the Internet.
Claim Chart
Some
5
The method of Claim 1 wherein the first scheduling information comprises one selected from the list of: five minutes from now, ten minutes from now, fifteen minutes from now, and thirty minutes from now.
Relevance
New videos could be downloaded each time the user connected to the Internet, and scheduled for later playback.
New videos could be downloaded each time the user connected to the Internet, and scheduled for later playback.
Claim Chart
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6
The method of Claim 1 further comprising receiving the first scheduling information from one of the first server and second server.
Relevance
This was a function of the Spinway apserver application.
This was a function of the Spinway apserver application.
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7
The method of Claim 2 further comprising monitoring for user input directed at the window and if user input is detected, sending information corresponding to the detection to one of the first server and the second server.
Relevance
If the user clicked on the video; a browser would be directed to the advertisers web site when the connection was complete and the ad finished playing, otherwise the user would be connected to their regular e-mail
If the user clicked on the video; a browser would be directed to the advertisers web site when the connection was complete and the ad finished playing, otherwise the user would be connected to their regular e-mail
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8
The method of Claim 2 further comprising halting the display of the window on the display after a first period of time.
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If the commercial was a minute commercial - it would play all the way through; even if it only took thirty seconds for the user to connect to the Internet; i.e., since the commercials were played while dialing - the application would delay switching from dialer mode to banner ad mode until after the commercial was done.
If the commercial was a minute commercial - it would play all the way through; even if it only took thirty seconds for the user to connect to the Internet; i.e., since the commercials were played while dialing - the application would delay switching from dialer mode to banner ad mode until after the commercial was done.
Claim Chart
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9
The method of Claim 8 where the first period of time is one selected from the list of ten seconds, fifteen seconds and thirty seconds.
Relevance
The Spinway application displayed videos during dialup, and regular banner ads while the user was connected to the Internet. Macromedia flash type videos could also be displayed in either situation, and in later versions of the software - the client software also supported dowloadable buttons and java script banner ads with drop down menus, etc;, i.e., by implementing a borderless web browser control in the client application area which was in principle capable of displaying any media type which could be displayed in an browser - all while processing user interactions through the Spinway API's.
The Spinway application displayed videos during dialup, and regular banner ads while the user was connected to the Internet. Macromedia flash type videos could also be displayed in either situation, and in later versions of the software - the client software also supported dowloadable buttons and java script banner ads with drop down menus, etc;, i.e., by implementing a borderless web browser control in the client application area which was in principle capable of displaying any media type which could be displayed in an browser - all while processing user interactions through the Spinway API's.
Claim Chart
Some
11
The method of Claim 1 wherein the identity information is one selected from the list of email address, user id, account name, and logon id.
Relevance
Unlike AOL - the Spinway application did not visabily support multiple user acconts in the form of a drop down list, however it did save certain user preferences in files called user.dat and adcatalog.dat
Unlike AOL - the Spinway application did not visabily support multiple user acconts in the form of a drop down list, however it did save certain user preferences in files called user.dat and adcatalog.dat
Claim Chart
Some
12
The method of Claim 2 wherein the displayed window does not have a substantial border area and the displayed window is not closable or resizable by a user of the computing device.
Relevance
The Spinway ad banner or dialer could not be resized or minimized by the user. Attempts to minimize or kill the application would either result in the ad banner placing itself back in the foreground, or else the users modem would be disconnected.
The Spinway ad banner or dialer could not be resized or minimized by the user. Attempts to minimize or kill the application would either result in the ad banner placing itself back in the foreground, or else the users modem would be disconnected.
Claim Chart
Some
